Archive

How to Improve Traffic, Conversion & Bounce Rate

We’ve all been there—you’ve spent countless grueling hours building and refining your site, waiting for your baby to come to life with trepidation. You’ve crawled the web back and forth, become a master SEO expert, even visited the second page of Google Search Results. You’re ready....

How to Build Abandoned Cart Emails

What is an Abandoned Cart Email? Abandoned cart emails are follow-up emails sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Data re...

Effective Facebook Marketing

Why is Facebook Marketing Important? Being the most popular social media platform, Facebook marketing is a staple of the marketing world. In fact, Facebook has one the most optimized marketing algorithms which makes their marketing very effective....

Effective Instagram Marketing

Why is Instagram Marketing Important? Social media presence and marketing is crucial for the growth of any business. Of the various social media platforms, Instagram has established itself a preferred option with high conversions....

Marketing Funnels

What is a Marketing Funnel? A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). Often funn...

Marketing Basics (AIDA)

What is AIDA and why is it important? The AIDA model is an advertising and sales model that identifies the stages that a customer goes through during the process of purchasing a product or service. It stands for Attention, Interes...