Archive

How to Acquire Customers from Google

Getting found through search engines like Google isn’t just about ensuring you rank highly at a global or even national level. Focusing on local rankings and reviews can have an incredibly positive impact on your business, especially if most of your customers are coming from less than a 100 miles radius. In fact, accordin...

Marketing Analytics Best Practices

What Are Marketing Analytics? Market Analytics is the management and evaluation of data to evaluate the success and value of marketing efforts. These analytics are generally collected across various sources and channels to obtain a more holistic view of Return On Investment...

How to Improve SEO

What is SEO? Search Engine Optimization (SEO) is the process of optimizing your online content so that search engines like Google and Bing rank it higher and show it as a top result for searches of certain keywords. For most of the strategy in this post, you’ll need to fi...

How to Build a Good Landing Page

Knowing how to make a good landing page is essential to building any business—and to be a good marketer. When you design a landing page that offers a better user experience, you’ll see marked improvements in key metrics, including your Ad Rank (Quality Score & CPC...

Introduction to Google Adwords

The PPC world is very confusing and highly competitive for the beginner. You have to learn a whole new marketing lingo, learn how to operate a slew of settings, and then figure out how Google works. It’s not easy. PPC stands for “pay-per-click”, and that’s exactly...

Marketing Automation and Why It’s Important

What is Marketing Automation and Why is it Important? Marketing automation is implementation of software to streamline and automate marketing processes. These tasks are often repetitive and otherwise done manually. Automating your marketing is important because it enables e...

Designing Your Email Marketing Campaign

If you've read our  and have a solid grasp on email marketing basics, we can start designing your email campaigns. This section contains short step-by-step guides on how to build a solid email list and how to run an email marketing campaign, the two every-day ta...

Beginner’s Guide to Email Marketing

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, people who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision....

How to Write Good Copy

Introduction to Copywriting Copywriting—the “make it or break it” of marketing. The pinnacle of creativity, the cherry on the cake that can convert a customer or drive them away. It’s not easy, but it’s a beast...

Building an Effective Marketing Strategy

What is a Marketing Strategy? A marketing strategy is a set of well defined actions to obtain a desired marketing-specific objective for your brand, such as increased revenues, customer conversion, customer retention, brand awareness, competitive advantage, and many others....