Archive

Georgiy Sekretaryuk

Georgiy Sekretaryuk

Author Since: March 22, 2020

Previously a marketing consultant, Georgiy is a Communications and Marketing Manager at the BC Chamber of Commerce with experience in social media marketing, email marketing, marketing automation, SEO, and conversion optimization.

Facebook Ads Targeting Guide for Beginners

For anyone diving into advertising, Facebook Ads sound like a good first step (although we don't recommend it until you've reached product-marketing fit). Especially now, if you're running an ecommerce business in times of COVID and looking to reach a client sitting at ho...

Your Ultimate COVID Startup Resource Guide

The COVID-19 outbreak has impacted businesses across the globe, no matter what industry you’re in.  We heard from our members about the challenges they’re facing running their businesses, and operational costs are a big part of them. All businesses, especially sm...

 Featured
Optimizing SEO with Long-tail Keywords

If you’ve read our guide on , have built a  that’s been optimized, then you’re ready to dive into long-tail keywords. Marketing pros know that it’s clever to use keywords that target potential customers through Google, but most of them target the ob...

Using Zapier to Automate Your Marketing

As a business owner, you have your hands full when it comes to staying on top of business operations, managing your team, and providing great service to your customers. When it comes to marketing and how time-consuming it is, sometimes it feels like there just isn’t eno...

How to Build a Good Landing Page

Knowing how to make a good landing page is essential to building any business—and to be a good marketer. When you design a landing page that offers a better user experience, you’ll see marked improvements in key metrics, including your Ad Rank (Quality Score & CPC...

Introduction to Google Adwords

The PPC world is very confusing and highly competitive for the beginner. You have to learn a whole new marketing lingo, learn how to operate a slew of settings, and then figure out how Google works. It’s not easy. PPC stands for “pay-per-click”, and that’s exactly...

Beginner’s Guide to Email Marketing

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, people who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision....

Customer Acquisition Strategy Basics

Everyone in marketing has heard the term Customer Acquisition Strategy… but what does it mean? It’s fairly simple. A customer acquisition strategy describes the media, channels, and tools to gain new customers. In the traditional sense, a customer acquisition strategy...

How to Improve Traffic, Conversion & Bounce Rate

We’ve all been there—you’ve spent countless grueling hours building and refining your site, waiting for your baby to come to life with trepidation. You’ve crawled the web back and forth, become a master SEO expert, even visited the second page of Google Search Results. You’re ready....