Archive

Cassie Matthews

Cassie Matthews

Author Since: April 12, 2020
How to Define Your Brand Identity

The foundation of any business is defining a brand identity – a sort of personality for your business that resonates with your audience, and if done right it carries measurable returns for your business. It can be the critical groundwork for developing trust, loyalty, c...

Marketing Analytics Best Practices

What Are Marketing Analytics? Market Analytics is the management and evaluation of data to evaluate the success and value of marketing efforts. These analytics are generally collected across various sources and channels to obtain a more holistic view of Return On Investment...

Designing Your Email Marketing Campaign

If you've read our  and have a solid grasp on email marketing basics, we can start designing your email campaigns. This section contains short step-by-step guides on how to build a solid email list and how to run an email marketing campaign, the two every-day ta...

How to Write Good Copy

Introduction to Copywriting Copywriting—the “make it or break it” of marketing. The pinnacle of creativity, the cherry on the cake that can convert a customer or drive them away. It’s not easy, but it’s a beast...