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Kunal Sethi

Kunal Sethi

Author Since: April 12, 2020

Kunal is an engineering consultant turned entrepreneur and marketer. He has built marketing startups and helped other companies unleash their full potential, enabling them to grow through curated marketing and sales strategies.

Global Companies Adopt Cool Branding for COVID

This blog features some cool ways companies are switching up branding to show solidarity during COVID-19, as well as fake logo tweaks at the bottom for some comical relief during these tough times. Unless you’re Zoom or HouseParty, most brands...

Listle’s (YC S19) zero to 7000+ Users Strategy in <1 year

This is the first of many founder interviews to come where we specifically ask for step-by-step marketing, sales, and customer acquisition strategies that they employed to growth-hack their business. This interview was with Cristina Bunea, co-founder at Listle (YC S19). I...

100+ Places to Launch/Share your Product

AFLO.io to Users: What is your biggest challenge with getting customers? Users to AFLO.io: We don’t know where to launch/share our product without paid marketing. We heard you out. Here is a blog dedicated to just t...

How to Improve SEO

What is SEO? Search Engine Optimization (SEO) is the process of optimizing your online content so that search engines like Google and Bing rank it higher and show it as a top result for searches of certain keywords. For most of the strategy in this post, you’ll need to fi...

Building an Effective Marketing Strategy

What is a Marketing Strategy? A marketing strategy is a set of well defined actions to obtain a desired marketing-specific objective for your brand, such as increased revenues, customer conversion, customer retention, brand awareness, competitive advantage, and many others....

How to Build Abandoned Cart Emails

What is an Abandoned Cart Email? Abandoned cart emails are follow-up emails sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Data re...

Marketing Funnels

What is a Marketing Funnel? A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). Often funn...

Marketing Basics (AIDA)

What is AIDA and why is it important? The AIDA model is an advertising and sales model that identifies the stages that a customer goes through during the process of purchasing a product or service. It stands for Attention, Interes...