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Sandra Graham

Sandra Graham

Author Since: April 12, 2020

Sandra is a marketer with over 10 years experience in various industries. She has a degree in Psychology from Duke University and specializes in social media and email marketing.

5 Reasons Why Social Media Challenges go Viral

There is never a shortage of social media challenges, especially these days with a large proportion of the world working from home to control the COVID-19 pandemic. This includes the more recent #ToiletPaperJuggle and #10Pushups challenges, or the classic #ALSIceBucket and #Mannequin challenges....

Designing a Smarter Customer Acquisition Strategy

Building awareness and interest is the first stage of every customer acquisition strategy. And behind every successful Customer Acquisition Strategy, there are essential psychological characteristics that need to be considered when building out an action plan generate awareness and leads amongst your target audience....

How to Acquire Customers from Google

Getting found through search engines like Google isn’t just about ensuring you rank highly at a global or even national level. Focusing on local rankings and reviews can have an incredibly positive impact on your business, especially if most of your customers are coming from less than a 100 miles radius. In fact, accordin...

Marketing Automation and Why It’s Important

What is Marketing Automation and Why is it Important? Marketing automation is implementation of software to streamline and automate marketing processes. These tasks are often repetitive and otherwise done manually. Automating your marketing is important because it enables e...

Effective Facebook Marketing

Why is Facebook Marketing Important? Being the most popular social media platform, Facebook marketing is a staple of the marketing world. In fact, Facebook has one the most optimized marketing algorithms which makes their marketing very effective....

Effective Instagram Marketing

Why is Instagram Marketing Important? Social media presence and marketing is crucial for the growth of any business. Of the various social media platforms, Instagram has established itself a preferred option with high conversions....