Advertising

Facebook Ads Targeting Guide for Beginners

For anyone diving into advertising, Facebook Ads sound like a good first step (although we don't recommend it until you've reached product-marketing fit). Especially now, if you're running an ecommerce business in times of COVID and looking to reach a client sitting at ho...

Introduction to Google Adwords

The PPC world is very confusing and highly competitive for the beginner. You have to learn a whole new marketing lingo, learn how to operate a slew of settings, and then figure out how Google works. It’s not easy. PPC stands for “pay-per-click”, and that’s exactly...

Effective Facebook Marketing

Why is Facebook Marketing Important? Being the most popular social media platform, Facebook marketing is a staple of the marketing world. In fact, Facebook has one the most optimized marketing algorithms which makes their marketing very effective....

Effective Instagram Marketing

Why is Instagram Marketing Important? Social media presence and marketing is crucial for the growth of any business. Of the various social media platforms, Instagram has established itself a preferred option with high conversions....