Email Marketing

How to Write Cold Emails that Convert

No matter what anyone tells you, cold emails work. They just need to be done right. In fact, cold emails are one of the most important marketing/sales strategies to master because it’s how most early stage businesses acquire their initial customers after they’ve exhau...

Designing Your Email Marketing Campaign

If you've read our  and have a solid grasp on email marketing basics, we can start designing your email campaigns. This section contains short step-by-step guides on how to build a solid email list and how to run an email marketing campaign, the two every-day ta...

Beginner’s Guide to Email Marketing

Email marketing is using email to build relationships with your audience. With a proper email marketing communication flow, people who are interested in your product or service can join your email list and – through email marketing communication – learn everything they need to know to make an informed buying decision....

How to Build Abandoned Cart Emails

What is an Abandoned Cart Email? Abandoned cart emails are follow-up emails sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing. Data re...

Marketing Funnels

What is a Marketing Funnel? A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage (when they’re ready to buy your product or service). Often funn...