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Global Companies Adopt Cool Branding for COVID

This blog features some cool ways companies are switching up branding to show solidarity during COVID-19, as well as fake logo tweaks at the bottom for some comical relief during these tough times. Unless you’re Zoom or HouseParty, most brands...

Your Ultimate COVID Startup Resource Guide

The COVID-19 outbreak has impacted businesses across the globe, no matter what industry you’re in.  We heard from our members about the challenges they’re facing running their businesses, and operational costs are a big part of them. All businesses, especially sm...

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How to Write Good Copy

Introduction to Copywriting Copywriting—the “make it or break it” of marketing. The pinnacle of creativity, the cherry on the cake that can convert a customer or drive them away. It’s not easy, but it’s a beast...

Building an Effective Marketing Strategy

What is a Marketing Strategy? A marketing strategy is a set of well defined actions to obtain a desired marketing-specific objective for your brand, such as increased revenues, customer conversion, customer retention, brand awareness, competitive advantage, and many others....

Marketing Basics (AIDA)

What is AIDA and why is it important? The AIDA model is an advertising and sales model that identifies the stages that a customer goes through during the process of purchasing a product or service. It stands for Attention, Interes...