Social Media

5 Reasons Why Social Media Challenges go Viral

There is never a shortage of social media challenges, especially these days with a large proportion of the world working from home to control the COVID-19 pandemic. This includes the more recent #ToiletPaperJuggle and #10Pushups challenges, or the classic #ALSIceBucket and #Mannequin challenges....

Effective Facebook Marketing

Why is Facebook Marketing Important? Being the most popular social media platform, Facebook marketing is a staple of the marketing world. In fact, Facebook has one the most optimized marketing algorithms which makes their marketing very effective....

Effective Instagram Marketing

Why is Instagram Marketing Important? Social media presence and marketing is crucial for the growth of any business. Of the various social media platforms, Instagram has established itself a preferred option with high conversions....