Website and SEO

Optimizing SEO with Long-tail Keywords

If you’ve read our guide on , have built a  that’s been optimized, then you’re ready to dive into long-tail keywords. Marketing pros know that it’s clever to use keywords that target potential customers through Google, but most of them target the ob...

How to Improve SEO

What is SEO? Search Engine Optimization (SEO) is the process of optimizing your online content so that search engines like Google and Bing rank it higher and show it as a top result for searches of certain keywords. For most of the strategy in this post, you’ll need to fi...

How to Build a Good Landing Page

Knowing how to make a good landing page is essential to building any business—and to be a good marketer. When you design a landing page that offers a better user experience, you’ll see marked improvements in key metrics, including your Ad Rank (Quality Score & CPC...

How to Improve Traffic, Conversion & Bounce Rate

We’ve all been there—you’ve spent countless grueling hours building and refining your site, waiting for your baby to come to life with trepidation. You’ve crawled the web back and forth, become a master SEO expert, even visited the second page of Google Search Results. You’re ready....