Featured Posts

Website and SEO
Kunal Sethi

How to Improve SEO

What is SEO? Search Engine Optimization (SEO) is the process of optimizing your online content so that search engines like Google and Bing rank it

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General
Cassie Matthews

How to Write Good Copy

Introduction to Copywriting Copywriting—the “make it or break it” of marketing. The pinnacle of creativity, the cherry on the cake that can convert a customer

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Customer Acquisition
Georgiy Sekretaryuk

Customer Acquisition Strategy Basics

Everyone in marketing has heard the term Customer Acquisition Strategy… but what does it mean? It’s fairly simple. A customer acquisition strategy describes the media,

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Advertising
Sandra Graham

Effective Facebook Marketing

Why is Facebook Marketing Important? Being the most popular social media platform, Facebook marketing is a staple of the marketing world. In fact, Facebook has

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Advertising
Sandra Graham

Effective Instagram Marketing

Why is Instagram Marketing Important? Social media presence and marketing is crucial for the growth of any business. Of the various social media platforms, Instagram

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Email Marketing
Kunal Sethi

Marketing Funnels

What is a Marketing Funnel? A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” stage (when

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General
Kunal Sethi

Marketing Basics (AIDA)

What is AIDA and why is it important? The AIDA model is an advertising and sales model that identifies the stages that a customer goes

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